Recent Updates on Digital Marketing

Recent Updates on Digital Marketing

Digital Marketing has taken a major leap in recent times. Businesses do not perform what they used to do 10 years ago. Apart from this, people are very much accustomed to these technologies and has become a part of their day to day lives. Thus, businesses are constantly taking measures to keep up with the change by installing modern technologies within their operational procedures allows them to enhance it and smoothen it. Since people are accustomed to modern technologies, they expect their services to be provided through modern means only. Thus if you are a business owner, looking for opportunities in the vast heated market, you need to stay hydrated with the latest trends in digital marketing.


In 2020, you need to ensure that your products and services are personalized in accordance with the needs and requirements of the customers. This includes personalized products, emails, and many more. According to research, 63% of the customers are annoyed with generic advertisement blasts and 80% of them prefer companies that provide them with personalized experiences while 90% of them find personalization highly appealing.

Video Marketing

Videos are regarded as the most influential marketing trend as of now in digital marketing. As per research, 70% of consumers share a brand’s video while 72% of them exclaims that videos enhanced their conversion rates. 65% of the executive pay a visit to the website of the marketer and 39% call a vendor after watching a video. Videos can have a major impact on the mindset of the customers and deliver a vivid portrait of the products and services that are being offered by the company. Digital MarketingCompanies such as Digitous Media helps businesses to promote their brand’s products and services by making creative videos that has an overall innovative and professional approach on digital platforms.

Influencer Marketing

This is a verbal form of marketing where a celebrity or a person who has massive social reach amplifies a brand’s message within his or her social reach. 63% of the consumers trust the opinions of the influencers rather than what brands actually say about themselves. Apart from this, 58% of people have purchased a product that has been recommended by an influencer. In recent time, social media platforms such as Instagram and YouTube has given rise to various innovative content creators that have a massive social reach. Therefore, nowadays, brands are focusing on them in particular to promote their message.

Social Messaging Apps

Social messaging apps such as Facebook Messenger, WhatsApp, and WeChat have billions of users all over the world. According to research, 1.3 billion users are active on Facebook messenger and 10 billion messages are sent between people every month. WhatsApp has 1.6 billion users all over the world and 55 billion messages are exchanged every single day. Therefore, you need to approach your customers on those specific platforms where they are hanging out the most. This shall significantly increase your chances of engagement. Companies can boost sales, involve people in their events, provide support and assistants, deliver information, cultivate contacts, and regain potential customers as well.