5 Ways Google My Business Listing is Beneficial for Your Local Plumbing Business
So, you are out for your local plumbing business over the online marketing channels. Great! But have you listed your business name on Google My Business listing platform?
Now, if that’s a “no” from your side, sorry to say, you are hardly going to appear to your local audience and drive them to your online destination.
According to Google’s report, 46% of searches made on the largest search engine have local intent. Means people are more interested in getting in touch with local businesses. However, the sad part is despite knowing the importance of local listing, people skip using Google My Business, failing to enjoy the perks associated with it.
We would suggest, if plumbing internet marketing is your goal, don’t drop the plan of listing your business name on Google My Business.
Go through the article to learn how this particular platform benefits the local businesses.
5 Ways Google My Business Listing is Effective for a Local Plumbing Company
- Display business on Google Map searches:Google My Business allows the business page to display on Google Map searches. If you search this using your mobile devices, you will be gifted with proper Map directions.
Once you make a relevant search on Google Maps, the result will come along with the local directions. Appropriate address with contact details shows up with proper map location, making no hurdle for the person to locate the local business on the map.
- Earn position on Google Local-3 pack:Do you know what is Google Local-3 pack? When you search on Google for local businesses, you often come across the three top links at the above portion of the search engine result page. This is what you call Google Local-3 package.
The results of the Google Local-3 pack are the one that has very high ranks on Google. Not just these results show their existence on Google Maps but even benefit to their visibility factor. Such links attain a higher number of clicks, more conversions, and huge traffic. The obvious reason is – people find these links are more reliable and low risks.
- Gain star ratings: Google My Business listing builds a chance of generating more customer reviews and feedback to the business. The more the viewers find your business listed on the local search list, the more they will rate your services and add reviews to it.
Good Google ratings and huge reviews make the business much more competitive. By this, the audience can make honest evaluations and make better choices regarding the plumbing services.
Star ratings and reviews improve the online reputation of the brand. This excites more prospects to get in contact with the business. High engagement, increased traffic, and amplified sales make the business more appealing to the audience. No doubt, it’s a brilliant method to stand your business out from the competitors.
- Generate brand trust from the audience: Generating the trust of the audience is no longer a headache if your local business is listed on Google My Business platform. With higher ratings and easy to locate searches, people automatically find the business reliable.
Modern customers first browse the name on Google to learn about the identity and existence of the business online. Once they found the business on the search engine result page, they have zero trust issues. They find it no trouble in building confidence while hiring the plumbing service from your company anymore.
- High Google Rankings: Do you think your business will still remain a local organization with so many likings and stars? The more people will rate your business with 4-5 stars, the more will be your Google rankings. It’s natural!
Listing on Google My Business platform thus helps to boost the rank of the website on Google’s Search and Map results. This is certainly a big achievement. By supplying accurate and authentic information to Google, you can make your profile appear on the first top search engine results.
This is how more traffic moves to the site and gets converted into potential customers, building high sales and high revenue.
The Bottom Line
If you are desperate about building your local presence online, Google My Business platform is the perfect tool to set your business. From setting up on Google Map searches to earning a position in Google Local-3 pack and high ratings, the tool will improve your brand visibility and bring in more traffic to the site.
In short, Google My Business gives you a business presence and visibility in a highlighted form.
White Label Digital Marketing is a challenging and tiring job. Start with listing your business followed by other digital essentials in a row.